Iris: Soulful Artifacts.
Branding, Brand Experience, Art Direction, Digital.
Category
Luxury Jewelry
Location
Colombia
Year
2022
Deliverables
Branding, Brand Experience, Art Direction, Digital.
Photography
Arley Valdéz / Ideativo
Presenting IRIS, a mesmerizing fine jewelry brand in a deep connection with the enchanting mysticism of crystals.
IRIS is born from the profound power of gems to reconnect us with our true selves and awaken our inner strength.
A luxury jewelry brand that connects the universe of spirituality and the power of self-healing with that of design and sophistication through pieces made with the perfection of nature and art.
IRIS brings together the philosophical ideas derived from gemology and blends them with jewelry, elevating certain artifacts that were once perceived as 'costume jewelry'. IRIS seeks to help people reconnect with their personal power through the mysticism of gems. IRIS creates soulful artifacts.
‘Be your own healer,' encapsulates the essence of its mission—to empower individuals to tap into their innate resilience and embrace their unique journey of self-discovery through a more sophisticated aesthetic and an intricately detailed collection of ‘artifacts’.
With a deep reverence for both the earth and cosmos, IRIS weaves a captivating narrative, drawing parallels between the microcosmos within each gem and the intricacies of our own being. Embrace the allure of IRIS and feel the invitation to embody your most empowered self.
Welcome to the ethereal realm of IRIS, a place where you are your own healer.
