Kairos Capital: Seize the Kairos.
Branding, Brand Experience, Art direction, Digital.
Category
Fintech
Location
UK
Year
2023
Deliverables
Branding, Brand Experience, Art Direction, Digital.
Kairos is ‘the perfect time.’ Building on that idea, we understood that this brand should consistently project itself as the right moment for investing. We created an invitation to ‘Seize The Kairos’, with a narrative that draws on the philosophical and emotional foundations of the Greek principle of navigation, connecting it to all the rational aspects the company brings through its extensive experience in the banking industry with transparency and trust.
For the color palette, we wanted to steer clear of blues, which are more associated with traditional banking. Instead, we crafted a new harmony around a range of greens that align much better with Kairos Capital’s DNA. Our type system is clear and legible, bold, and expressive. A modern sans-serif font for the brand name and headlines delivers a sense of sophistication, trust, and stability.
We enjoyed designing the symbol. It’s a ‘K,’ composed of a sand clock representing the perfect time, and a ‘C’ from ‘Capital,’ the other half of this beautiful venture called Kairos.
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