MUO: Cocina de isla.
Branding, Brand Experience, Art Direction, Digital.
Category
Food & Beverage
Location
San Andrés Islas, Colombia
Year
2023
Deliverables
Branding, Brand Experience, Art Direction, Digital, Creative Consultancy.
A space where culture, design, and cuisine come together to create a celebration paying homage to the sea.
MUO is a sophisticated space that disrupts the local gastronomic scene, incorporating a high standard of service while exalting and elevating seafood. It serves as a genuine connection to the native culture of San Andres Island, using seafood as a vehicle to explore its roots, with roots in French, English, and Caribbean cultures.
For the graphic identity, emphasizing the brand’s logo, our team explored many ancient pictograms found on the Island, working to create a custom-type logotype that could evoke the cultural legacy and establish itself as a powerful and recognizable element. After that, illustrations of everyday life scenes served as a nostalgic way to connect the visitors to the culture and people of the Island.
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Branding, Brand Experience, Art Direction, Digital, Creative Consultancy.
Branding, Brand Experience, Art Direction.