The Waitlist Residences: Stay in the Know.
Branding, Brand Experience, Art Direction, Digital.
Category
Real Estate
Location
MDE - MIA
Year
2023
Deliverables
Branding, Brand Experience, Art Direction, Digital, Creative Consultancy.
The Waitlist is a community of travelers, a curated collection of stays in the most exciting cities worldwide. Rooted in a concept of genuine exclusivity but far from snobbery. The Waitlist is a wellness community and a club for curious minds where every moment is thoughtfully crafted.
The Waitlist proudly offers a membership to live life at a sophisticated pace, where traveling is the statement. It’s an exclusive members-only program dedicated to connecting like-minded travelers globally to the most beautiful destinations through a shared love for good food, travel, wellness, design, and global and local culture.
After a deep context and audience analysis, we delivered a hospitality concept of quiet luxury stays thoughtfully curated for the modern nomads. We created a customer journey through every step of this brand experience. The global aesthetics of our art direction remains knowledgeable and genuine, with a permanent sense of belonging and heritage.
The brand voice was founded with the Stay in the Know idea, understood as always being informed without wanting attention. The Waitlist will keep it quiet, but always hype. The word ‘stay’ refers to the spaces where slow living is a mindset, but wellness is a rule.
We are currently in the process of creative advisory with the founders to identify the lands around the world where The Waitlist can thrive. We are also directing the step-by-step strategy for the brand launch.
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