Persé: A new sparkling way to enjoy coffee.
Branding, Brand Experience, Art Direction, Digital.
Category
Food & Beverage
Location
Colombia
Year
2021
Deliverables
Branding, Brand Experience, Art Direction, Digital.
Photography
XXI, Uno Agencia
A brand where coffee comes alive with effervescence. Persé emerged as the culmination of our creative vision and passion for Colombian specialty coffee. Inspired to reimagine the coffee experience, we are proud to present what was, at the time, a breakthrough product for the coffee industry — a canned sparkling coffee that defies conventions and awakens the senses.
Born from a blend of bubbles and the finest Colombian specialty coffee, we’ve crafted a refreshingly new way to indulge in your favorite daily indulgence.
This is a new, sparkling way to enjoy coffee. This is Persé.
While creating Persé, we developed a mindset around taking the coffee ritual to exhilarating new heights. Each sip became a celebration of taste and delight, infusing the values of flavor and coolness into daily living and the identity itself. A flow of color naturally popped out to dress every touch point.
For the packaging, we opted for a black and white palette containing the colorful burst of the cans inside, designed to spread happiness through their electric gradients.
To further enhance the brand experience, we created a collection of graphic elements, including a smiley face, a mascot, and a set of stickers to share everywhere.
Persé is a celebration of our world, filled with possibilities to find happiness.
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