Branding, Brand Experience, Art Direction, Digital.
Ruta Rosa: Riding never ends.
Category
Retail
Location
Medellín, Colombia
Year
2022
Deliverables
Branding, Brand Experience, Art Direction, Digital.
RRLAB is a cyclist experience and meeting space where culture, community, design, and fashion intersect. RR Lab celebrates road cycling through a curated selection of products and services. Its image seeks to awaken a category through electric graphics that provoke and challenge the visual and mental ‘status quo’ of traditional cycling.
Let’s ride!
RRLAB was under a slow visual style, significantly associated with the elegance that, a decade ago, distinguished the cycling category. Its image now seeks to awaken the brand through electric graphics that provoke and challenge the visual and mental ‘status quo’ of traditional cycling.
We present the pursue of a new dimension of cycling; conscious but never still. F*ck boring, join the fun lane!. That’s RRLab’s dna.
Related Projects
Persé: A new sparkling way to enjoy coffee.
Branding, Brand Experience, Art Direction, Digital.
Branding, Brand Experience, Art Direction.