One Half: The other half is yours.
Branding, Brand Experience, Art Direction, Digital.
Category
Fashion & Beauty
Location
Colombia
Year
2021
Deliverables
Branding, Brand Experience, Art Direction.
Photography
One Half
When ‘La Vie’ founders sought our expertise, we embraced the challenge of rebranding and reimagining their vision. Together, we delved deep into research, reconstructing the brand’s strategy, business model, and even the very essence of their clothing. The result? A fresh identity—ONE HALF—a name that captures the founders’ spirit and their beautiful bond as sisters.
Our goal was to create more than just a fashion brand; we aimed to foster an intimate brand presence. With “We are half of the story; the other half is yours,” we connected with the importance of shared social responsibility and sustainability.
The collections and capsules that followed the new branding reflected One-Half’s commitment to reducing waste and promoting conscious consumption.
While rebranding One Half, one aspect that captivated us was the color. We wanted to select a shade embodying One-Half’s vibrant lifestyle and set it apart in the fashion landscape.
After careful consideration, we landed on a striking and unique shade of yellow. It wasn’t just yellow; it was a hue that radiated energy and positivity, reminiscent of the sun, cheerful days, and the sheer joy of living. This color became their flag, symbolizing a way of life that One Half embraced wholeheartedly.
Related Projects
Branding, Brand Experience, Art Direction, Digital.
Branding, Brand Experience, Art Direction, Digital.